Save And Buy Runway Fashions With A Single Screen Tap [Video]


A streaming player that tracks the items you 'like' and shows you how to purchase them.

Tiffany Nesbit
  • 25 april 2014

For those of us not lucky enough to attend runway shows, watching videos of our favorite designer’s latest collections is how we keep up to date with fashion. While watching, it’s common to wonder how much an item costs or where it is available for purchase- thoughts that can lead to lots of additional time looking up the product descriptions and tracking down stores.

Fortunately a new video platform has been created that will not only show you a collection, but allow you to save and share the items you have your eye on.


Using Cinematique is simple. You go to the site and start viewing videos. Each begins with a set of instructions: 1) Touch the things you like, 2) Discover, shop, and share everything, and 3) Save it all.

After those instructions are displayed, visitors are prompted to press play and begin tapping, or using their mouse to select interesting items. These go into your digital boutique, represented by a ‘Q’ in the bottom right-hand side of the screen.


Created by New York and Los Angeles based Cinematique, this platform has been a long time coming. The company has bootstrapped since its founding in 2012, but has since been able to raise $800,000. The co-founders come from a strong background in both advertising and film direction, and plan to use their knowledge and newfound resources to expand the company, educate customers, and accelerate hiring. Wherever Cinematique goes from here, one thing is clear- online shopping will never be the same.

[h/t Fast Company]

+fashion / apparel
+runway fashion

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