#Climate App Turns Influencers Into Environmental Activists
Celebs with big fan bases now have an easy way to mobilize their followers to do something about climate change.
If you’re someone who’s concerned about the environment, it can be hard to make the leap from personal interest to full-blown activism. All too often, it’s difficult to determine which organizations are worthy of your donation and time, as well as how to share your concern with the world. Influencers like George Clooney and Lady Gaga have hundreds of thousands of social media followers, and wield immense power in that space compared to the average citizen.
#Climate is a new app that helps celebs spread a pro-environment message by taking the leg work out of researching causes and taking action. The non-profit platform finds legitimate organizations attempting to positively change the environment, and enables users to relate that information to their followers.