May issue of Cosmopolitan magazine will feature a peel-away cover sponsored by L'Oreal Paris.

Cosmopolitan magazine, known for it’s risque articles, is no stranger to controversy. The upcoming May issue, featuring a peel-away cover entirely sponsored by L’Oreal Paris, is bound to get people talking and perhaps not in a good way.

When Cosmo subscribers get their May issue of the magazine, the first thing they will see is a peel-away cover with model Robyn Lawley. It says things like “For more amazing lips, turn to page 94,” referring to the L’Oreal gloss worn by the model, and “Score $500 worth of L’Oreal Paris makeup.” In addition, the inside of the cover shows a full page ad for L’Oreal’s new mascara. And L’Oreal has 10 additional ads throughout the issue.

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