Experts Weigh In On What Makes A Great Ad

Experts Weigh In On What Makes A Great Ad
Advertising

PSFK caught up with execs from McCann and R/GA London about the makings of a great campaign and their favorite work this year.

Rachel Oliner, PSFK
  • 22 april 2014


D&AD has been awarding creative excellence in design and advertising since 1962, and any recipient or nominee understands that this type of recognition means serious business. The D&AD Awards judges categories ranging from Mobile Marketing to Product Design, with 200 of the world’s top creatives serving as jurors each year.

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