Portable Studio Lets Diners Create Food Porn On The Spot [Video]
#dinnercam explores how connectivity is changing our everyday lives in public spaces.
Scrolling through Instagram usually reveals endless images of gastronomic adventures – steaming dumplings, oozing donuts, and the list goes on. South African internet provider MWEB has collaborated with a local Mexican restaurant to launch the #dinnercam, a portable photo studio and light box designed to capture the best food shots for social media consumption.
Diners at El Burro can request to use #dinnercam upon entry and operate the system by syncing their mobile via the specific MWEB WiFi. The mini-studio literally takes the shot to the next level, ensuring your followers get an extra dose of food envy, followed by some serious hunger pangs. The MWEB #dinnercam is one of the first instances of a restaurant embracing the food porn culture on Instagram, and shows how technology can be integrated positively into our everyday routines and gatherings.
Watch the video below to see exactly how the concept works:
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers