The 'Helpless Machine' aims to generate awareness of domestic violence in Russia.

Agency Hungry Boys worked with social organization Who Cares?! to create the “Helpless Machine,” a faulty vending machine designed to raise awareness of domestic violence in Russia.

The machine has built-in display and vibration sensors and a screen featuring a smiling woman. The machine sells snacks and soda, and when someone buys something from the machine, it gets jammed on purpose. When male users hit the machine in frustration, the woman on the screen starts crying and becomes distressed as if she was being abused in real life. The machine eventually releases the jammed item after being hit several times, but not before the crying woman on the display has drawn attention from others nearby.

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