The President of design company Quirky chats about the magic that happens when you harness the creative potential of the crowd.

In anticipation of the PSFK CONFERENCE 2014, we spoke with the President of Quirky, Doreen Lorenzo, who will be presenting on the conference stage with Linda Boff, the Executive Director of GE's Global Marketing Department. Quirky is a crowdsourced product design company that has recently partnered with GE to harness the creative potential of the crowd to solve any kind of design challenge.

You’ve now been at Quirky for six months. What has been the biggest surprise and the biggest challenge?

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