The production encourages audience members to slip in and out of consciousness during the performance.

You may have already attended the occasional theatrical production that has caused you to doze off, but you have probably never been to a show that has actually encouraged snoozing to fully experience the performance. Dream of the Red Chamber is an upcoming production staged specifically for a sleeping audience, and encourages this unconscious participation by providing comfortable seats and beds.

The unusual work is directed by award-winning director, designer and performer Jim Findlay, and will take place in the Brill Building in New York. The story is based on Cao Xueqin’s 18th century Chinese novel of the same title, which narrates an epic love between a stone and a flower in the context of a series of metaphysical dreams. As Findlay reported to Context Art + Design, he is “interested in what can happen when we get free from the idea that art is dependent on the transaction of the audience ‘paying' attention.” Each show runs either from 5pm until midnight, or overnight, and audience members can enter, leave, and reenter at any time; admission is free of charge. The production is presented by Times Square Arts in partnership with Allied Partners and Brickman Real Estate, and other various supporters. Overnight performances will run on May 10th and 17th, and afternoon and evening performances will take place on May 9th and 13-16th.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in