Mexican Boutique Hotel Can Only Be Booked Via Airbnb
Targeting youthful travelers, Mexican hotel Drift San Jose only book rooms via Airbnb.
Drift San Jose, a small 8 bedroom hotel in San Jose del Cabo, Mexico only takes bookings on Airbnb rather than having a traditional reservation system.
Owner Stu Waddell decided to embrace the do-it-yourself attitude and spirit of adventure that millennial travelers want to have by making his hotel a blend between a hostel and a boutique hotel. Airbnb allows Waddell to offer both a hotel and the unique Airbnb hospitality experience. Waddell told travel trends website Skift:
“Millennials really respond to, ‘Here’s your key. Do it yourself.’ [They’re saying]: ‘We don’t want the hotel to give us an experience. We want to create our own experience.’ So I’m giving them kind of a blank slate. I’m just providing a platform, a launching pad for them to create their own stories.”