Targeting youthful travelers, Mexican hotel Drift San Jose only book rooms via Airbnb.

Drift San Jose, a small 8 bedroom hotel in San Jose del Cabo, Mexico only takes bookings on Airbnb rather than having a traditional reservation system.

Owner Stu Waddell decided to embrace the do-it-yourself attitude and spirit of adventure that millennial travelers want to have by making his hotel a blend between a hostel and a boutique hotel. Airbnb allows Waddell to offer both a hotel and the unique Airbnb hospitality experience. Waddell told travel trends website Skift:

“Millennials really respond to, ‘Here’s your key. Do it yourself.' [They're saying]: ‘We don’t want the hotel to give us an experience. We want to create our own experience.’ So I’m giving them kind of a blank slate. I’m just providing a platform, a launching pad for them to create their own stories.”

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)