Eat24’s Cross-Promotion Strategy Marries Marijuana With On-Demand Munchies
Weed dispensary honors 24-hour delivery service with their own strain of pot.
24-hour food delivery services are the equivalent of the holy grail for many pot smokers, so it makes perfect sense that Eat24 would partner with the delivery-based medical marijuana dispensary, Vapor Room. With 10 different strains to choose from, it’s a move that also coincided perfectly with the ever-popular 4/20.
Some of the flavors on offer include Eat24 Blackberry Ice Cream Kush, Eat24 Purple Girl Scout Milk & Cookies, and the mind-bending Eat24 Jedi Slider Kush. A rep from the company told FastCompany the the move is a “friendly collaboration” between friends, rather than a paid sponsorship.