Time-Pressed Mobile Users Can Now Search Yelp With Emoji
The goofy emoticons may become a fundamental part of the future of communication.
In case your fingers are exhausted from hours of typing and texting, Yelp now offers users the ability to search for businesses using emoji characters. Finding a bar could be as easy as simply switching to your emoji keyboard in iOS and selecting the beer or martini icons.
This feature shows how the company is adapting to the increasing use of mobile and making the site more convenient for its members. It is also an indication of the future of search tools and how consumers will expect to input fewer keywords and entries to find comprehensive and in-depth answers.