In Brief

Digital color critic rates your outfit and offers suggestions.

Wearing black has its benefits. It’s elegant, looks good with every skin complexion and hair color and of course slimming. It allows for pops of color with accessories and outerwear, but it can also be boring.

In the beauty industry, innovation is all about color, but when it comes to fashion, 83% of all sales are attributed to neutrals. According to A.S. Colour boutique, many people lack the confidence to wear colors, which is why they have invented a digital color critic at the store’s Britomart location in New Zealand. It will allow customers to break free from neutrals.

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