NFC-enabled chair uses eye-tracking to control in-flight entertainment.

If Business Class wasn’t already luxurious enough, Thales Group, along with aircraft interior specialist BE Aerospace and BMW Design Works, have created a seat that can figure out your favorite food, sitting position, movie preferences, and more. It uses NFC to connect with your mobile so that you can either; tell the chair what you like before boarding, or let it use your data to figure everything out.

“The NFC technology we use in the concept seat is used to transmit seat preference from the passengers’ mobile phone to the seat,” Thales explained to NFC World. “Essentially, the passenger would be able to choose the seat configuration, entertainment selection and services directly on their mobile phone prior to boarding.

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