Future Business Class Will Let Passengers Customize Their Seat From Their Phone

Future Business Class Will Let Passengers Customize Their Seat From Their Phone
Design & Architecture

NFC-enabled chair uses eye-tracking to control in-flight entertainment.

Ross Brooks
  • 16 april 2014

If Business Class wasn’t already luxurious enough, Thales Group, along with aircraft interior specialist BE Aerospace and BMW Design Works, have created a seat that can figure out your favorite food, sitting position, movie preferences, and more. It uses NFC to connect with your mobile so that you can either; tell the chair what you like before boarding, or let it use your data to figure everything out.

“The NFC technology we use in the concept seat is used to transmit seat preference from the passengers’ mobile phone to the seat,” Thales explained to NFC World. “Essentially, the passenger would be able to choose the seat configuration, entertainment selection and services directly on their mobile phone prior to boarding.


Apart from personal preferences, the chair also comes complete with surround sound, and has an in-flight entertainment system controlled by your eyes. Thanks to eye-tracking technology, you can select a movie just by looking at it on your screen. If you doze off, the system will pause the movie until you wake back up.

While Thales, B/E, and BMW haven’t landed their first customer yet, their confidence is high. The group expects the chair to be out in the real-world within five years, but should someone want it sooner, it could be as little as three.

Thales Group

[h/t] Quartz

Header Image: Luke Lai via Flickr

+BE Aerospace
+BMW Design Works
+Thales Group
+Work & Business

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