GE Pulverizes Products To Demonstrate Its Rigorous Testing Process [Video]

Innovation

GE destroys items chosen by the crowd on its #SpringBreakIt tumblr.

Ross Brooks
  • 24 april 2014

Most people think beaches, bikinis, and beads when they hear the words Spring Break, but General Electric has a very different interpretation. To show how far they push the materials that go into their machines, they’ve put together the #SpringBreakIt campaign, which shows things being smashed, crushed, and blasted.

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