Latest iteration of the retail space features only products that create an impact for social change.

Concept stores are cool- no doubt about it. Besides selling merchandise, they aim to appeal to the entire lifestyle of their customers, and for many of us that's doing good- in our communities or the world. Lucky for us, STORY has created an opportunity to do good while we shop.

Founded by Rachel Shechtman, STORY is a retail concept store that tells a series of retail narratives, changing everything from merchandise to light fixtures every eight weeks. This week saw the launch of the space's newest concept: Good STORY, based on the idea of people joining together to create change. STORY has teamed up with social entrepreneurs like the founders of TOMS, FEED Projects, and Uncharted Play; and salable products include ROMA boots, Bombas socks, and TOMS ROASTING CO. coffee, among others.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in