Latest iteration of the retail space features only products that create an impact for social change.

Concept stores are cool- no doubt about it. Besides selling merchandise, they aim to appeal to the entire lifestyle of their customers, and for many of us that’s doing good- in our communities or the world. Lucky for us, STORY has created an opportunity to do good while we shop.

Founded by Rachel Shechtman, STORY is a retail concept store that tells a series of retail narratives, changing everything from merchandise to light fixtures every eight weeks. This week saw the launch of the space’s newest concept: Good STORY, based on the idea of people joining together to create change. STORY has teamed up with social entrepreneurs like the founders of TOMS, FEED Projects, and Uncharted Play; and salable products include ROMA boots, Bombas socks, and TOMS ROASTING CO. coffee, among others.

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