STORY’s Newest Concept Creates Do-Gooders Out Of Every Shopper [Pics]

STORY’s Newest Concept Creates Do-Gooders Out Of Every Shopper [Pics]

Latest iteration of the retail space features only products that create an impact for social change.

Tiffany Nesbit
  • 17 april 2014

Concept stores are cool- no doubt about it. Besides selling merchandise, they aim to appeal to the entire lifestyle of their customers, and for many of us that’s doing good- in our communities or the world. Lucky for us, STORY has created an opportunity to do good while we shop.


Founded by Rachel Shechtman, STORY is a retail concept store that tells a series of retail narratives, changing everything from merchandise to light fixtures every eight weeks. This week saw the launch of the space’s newest concept: Good STORY, based on the idea of people joining together to create change. STORY has teamed up with social entrepreneurs like the founders of TOMS, FEED Projects, and Uncharted Play; and salable products include ROMA boots, Bombas socks, and TOMS ROASTING CO. coffee, among others.


Good STORY will run until June 1st, and there is plenty of reason to stop by before then. Besides the fact that every item you buy has a direct impact for good, STORY will be hosting a slew of events to get both new and established changemakers together. Upcoming events include Pitch Night with Good Magazine, where designers, makers, and entrepreneurs are encouraged to visit STORY to pitch their product to the founder; a six word memoir slam; and TOMS One Day Without Shoes, where anyone who shows up to STORY barefoot will get a free cup of TOMS coffee.

What more are you waiting for? Check out some select products below, then get out and do some good today!





+Concept Store
+fashion / apparel
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