The company is letting people see how the device looks on them before shelling out $1,500.

It seems Google Glass has piloted a program where people can try on a sample unit before actually purchasing one.

The program is similar to what eyewear company Warby Parker has. In Warby Parker's home try-on program, buyers can pick out five pairs that they are interested in and the company sends them to the customer for free, with return shipping included.

With Google Glass, potential Explorers receive four different types of frames and colors to see how the device looks on them. The samples they receive are non-functioning. That is, the USB port has been destroyed to prevent the units from being powered up and used. The try-on units include pre-paid shipping labels so participants can easily return them.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in