Google’s Pokémon Prank Lets You Track The Little Guys In The Real World [Video]


The Pokémon Challenge lets people compete to become their next employee or Pokemon Master.

Leah Gonzalez
  • 1 april 2014

For April Fools, Google released a fake augmented reality game that uses Google Maps to help people find 150 different Pokemon in various real-world locations and compete to become a member of the Google team as the Pokemon Master.

On Monday the company launched a video to promote the Google Maps Pokemon Challenge, which they’re calling a training tool to help people improve their skills in finding and capturing Pokemon.

In a blog post, the company explained that being a Pokemon Master requires the same skills they are looking for in their employees; and that is why they partnered with Nintendo to develop the training tool.


In the Pokemon Challenge, Google unleashed 150 different Pokemon in various real-world spots and people must use Google Maps to find them.

To start the challenge, users need to download the latest version of Google Maps for iOS or Android and then tap the search bar and press start to begin.

According to the promo video, players have until 2 PM PDT on April 2nd to complete the challenge. Of course, no one really knows what will happen when that deadline comes and it’s doubtful that the winner of the challenge will actually be hired by Google as the Pokemon Master, but the company has given everyone a nifty little game to waste time on until then.

Check out the video below.

Google Blog
[h/t] CNET

+augmented reality
+consumer goods
+Google Maps
+Google Maps Pokemon Challenge

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