In Brief

Athletics brands are developing products with built-in technologies designed to help players improve their performance.

From adidas’ World Cup soccer ball with embedded cameras to capture the action to a basketball that tracks players’ performance, we’re noticing an abundance of technologies that not only bring the wearer/user closer to the action, but also helps to improve their game.

Take a look at some of these technologies below.

Adidas Soccer Ball With Embedded Cameras

Adidas developed a World Cup football that is fitted with six HD cameras designed to capture the game from the perspective of the ball. Called “brazucam,” the custom-engineered football is being used to take a series of videos captured from its perspective as it tours several countries in preparation for the World Cup. The videos feature stars like Xavi Hernandez, Dani Alves, Cristian Tello, Manuel Neuer, and David Villa, and can be viewed on Adidas’s YouTube channel. Fans can also check out a 360° image gallery on the Adidas website.

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