PSFK’s Trending Topic: How High Tech Sports Equipment Is Changing The Game

PSFK’s Trending Topic: How High Tech Sports Equipment Is Changing The Game
technology

Athletics brands are developing products with built-in technologies designed to help players improve their performance.

Leah Gonzalez
  • 10 april 2014

From adidas’ World Cup soccer ball with embedded cameras to capture the action to a basketball that tracks players’ performance, we’re noticing an abundance of technologies that not only bring the wearer/user closer to the action, but also helps to improve their game.

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