Honda Debuts DIY Car Building Kit For April Fools Day
"Fit Kit" is a spot-on parody of maker culture.
In advance of the launch of the 2015 Honda Fit, the automaker previewed an innovative way for buyers to take delivery and create their own Honda Fit. “Fit Kit” is an assemble-at-home option which allows buyers to build or in this case craft their own Fit from the 200,000 individual parts Honda will deliver by truck and drone.
“We read comments every day on enthusiast forums suggesting they could build a better car themselves, so we decided to take it a step further and let people actually build one,” said Kuruma Tsukuru, global manager of the new at-home assembly project for American Honda Motor Co., Inc. “Young people around the world are making their own handmade belts, coasters and tie racks, why not their own Fit? The next generation is ripe for this personalized and cost-saving option.”