What Would A Hot Wheels Track Look Like If Major Tech Companies Built One?
PSFK plays with a Hot Wheels track builder kits to give their inner DIY spirit some exercise. [Sponsored Content]
One of the joys of Christmas morning as a kid (besides voraciously tearing into large wrapped boxes) was getting to set up and play with all the make it yourself toys that were popular in the late ‘80s and ‘90s. Turns out, Hot Wheels—a favorite back then—is still around and designing new cars and tracks, the Track Builder being the latest edition. As some of the PSFK team recently discovered, it is still as fun to build them now as it was during childhood.
Having recently come into the possession of the Hot Wheels track builder kit, we thought it would be exciting and relevant to create some loops and runs representing popular notions about Facebook, Google and Apple. These companies have such huge reach and impact in the modern world that when they create something, or change something, it affects millions of people’s daily lives; they have achieved a place in the public consciousness that few other entities inhabit. So it seemed fitting that to bring Hot Wheels into the adult world we would make tracks about these integral fixtures.