IKEA Goes On An Extreme Home Makeover Tour [Video]
Setting out to change the lives of US families with a road tour and video series.
Furniture company IKEA, which calls itself the Life Improvement Store, is embarking on a new project to make the lives of a lucky group of Americans change for the better.
The Swedish brand set five American employees on a yearlong road trip to give families in need a home makeover using merchandise from the local Ikea store. The tour will run through cities such as Atlanta, Baltimore, Washington and Philadelphia and will involve the teams helping with the planning, decorating and assembling the furniture for the the makeover rooms.