IKEA’s Optical Illusion Ads Surprise Viewers With Spring Products

IKEA’s Optical Illusion Ads Surprise Viewers With Spring Products
Design

Furniture company latest ads look like simple blocks of color until people are close up.

Tiffany Nesbit
  • 15 april 2014

If you’ve ever been to Belgium, the first thing you likely noticed is that it is a bilingual country. Once you’ve figured out that it’s okay to speak French, even though you see signs in Dutch, the next thing you’re sure to notice is that everything is gray. Gray buildings. Gray streets. Gray walls. Even gray weather. Luckily, IKEA‘s new ad campaign hopes to add some pops of color.

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