Social Soul is an immersive digital exhibit that uses monitors and mirrors to create a 360 degree installation.

For this year’s TED conference in Vancouver, Delta Air Lines teamed up with experiential marketing agency MKG to create Social Soul, an immersive digital installation that let people experience what it’s like to be inside someone’s social media stream.

MKG worked with artists Lauren McCarthy and Kyle McDonald to create the installation which allowed people to see their Twitter stream in a large structure that shows their social media profile in a 360-degree display of mirrors, monitors, and sound.

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