Tess Wicksteed: How To Be Innovative When Talking About Intimate Products?
Why design has the power to easily say things that are often times uncomfortable.
Intimacy has never been so in your face. We are all connecting in ever more instant and personal ways – largely, of course, through social media channels. And many brand marketers are now being very vocal about how best to maintain scales of intimacy: the ability to operate at scale but still foster individual intimacy and care for their consumers. But there’s a flip side to this. We seem to be blindsided to a potentially huge opportunity to create and redefine new levels of intimacy for one of our biggest and most diverse market sectors: our most intimate and personal products and brands.