Tess Wicksteed: How To Be Innovative When Talking About Intimate Products?

Tess Wicksteed: How To Be Innovative When Talking About Intimate Products?
Advertising

Why design has the power to easily say things that are often times uncomfortable.

Tess Wicksteed, Pearlfisher
  • 17 april 2014

Intimacy has never been so in your face. We are all connecting in ever more instant and personal ways – largely, of course, through social media channels. And many brand marketers are now being very vocal about how best to maintain scales of intimacy: the ability to operate at scale but still foster individual intimacy and care for their consumers. But there’s a flip side to this. We seem to be blindsided to a potentially huge opportunity to create and redefine new levels of intimacy for one of our biggest and most diverse market sectors: our most intimate and personal products and brands.

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