The Morpholio Project's new platform uses an iPhone's camera and flash to chart heart rate.

The latest platform by The Morpholio Project measures a person's reaction to various images to gain insight into their subconscious emotions and it does this by using an iPhone's camera and flash like a heart beat monitor.

The Morpholio Project creates applications designed to reinvent the creative process for artists, designers, photographers, and other creative individuals. The company's existing apps include a portfolio app, a kiosk app, a drawing app, and an app for creating mood, cork or memo boards.

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