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This Album Plays For Free If You Can Keep Its Mascot Dancing [Video]

Innovation

Nid & Sancy promote their new music with an animated zombie that users must shake to hear sound.

Ross Brooks
  • 17 april 2014

To promote their new album, Nid & Sancy, the Belgium-based electropunk duo, teamed up with Lab101 to create the Cut Up Jeans Technique iOS app. Not only does it give listeners the chance to hear their entire new album for free, but it also requires users to dance along with a guy named R.A.N.D.Y.

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