This Album Plays For Free If You Can Keep Its Mascot Dancing [Video]
Nid & Sancy promote their new music with an animated zombie that users must shake to hear sound.
To promote their new album, Nid & Sancy, the Belgium-based electropunk duo, teamed up with Lab101 to create the Cut Up Jeans Technique iOS app. Not only does it give listeners the chance to hear their entire new album for free, but it also requires users to dance along with a guy named R.A.N.D.Y.
R.A.N.D.Y. is a character inside the app that doesn’t enjoy calm environments, which is why you have to shake him consistently to get a reaction. For as long as you can keep him moving, you also get to listen to the band’s new album.