menu

This Album Plays For Free If You Can Keep Its Mascot Dancing [Video]

Arts & Culture

Nid & Sancy promote their new music with an animated zombie that users must shake to hear sound.

Ross Brooks
  • 17 april 2014

To promote their new album, Nid & Sancy, the Belgium-based electropunk duo, teamed up with Lab101 to create the Cut Up Jeans Technique iOS app. Not only does it give listeners the chance to hear their entire new album for free, but it also requires users to dance along with a guy named R.A.N.D.Y.

R.A.N.D.Y. is a character inside the app that doesn’t enjoy calm environments, which is why you have to shake him consistently to get a reaction. For as long as you can keep him moving, you also get to listen to the band’s new album.

nid-and-sancy-cut-up-jeans-app-2.jpg


While it sounds like a lot of fun, the only problem is that Apple wasn’t inclined to agree. They
rejected it twice from the iTunes store for not being “useful enough,” and while the team at Lab101 made a few changes, they decided to abandon the idea because it was moving too far away from the original concept.

You can still see how it works, and get a taster of Nid & Sancy’s new album below.

Nid & Sancy

+Apple
+culture
+Culture
+Cut Up Jeans Technique
+Entertainment
+Europe
+fashion / apparel
+Innovation
+iOS app
+Lab101
+Nid & Sancy
+retail
+technology
+video

More in Entertainment

Entertainment

Bang & Olufsen Is Selling A David Lynch-Inspired Speaker

The director signed and numbered each of the 30 limited edition speakers made available to the public

17 October 2017
Entertainment

Come Back From The Dead This Halloween At VR World

We caught up with VR World's Leo Tsimmer and Jessica Gray to discuss how VR empowers storytellers to deliver messages in incredibly powerful ways

17 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor

September 27, 2017
No search results found.