Jagermeister App Captures Epic Nights On The Town

Jagermeister App Captures Epic Nights On The Town
technology

The infamous drink shot gets a tech makeover aimed at youth.

Lara Piras
  • 16 april 2014

It’s fair to say many millennials have had at least one shot of Jagermeister in their lives and if not have at least heard of the rather powerful cocktail the ‘Jager Bomb’ (a concoction of Jagermeister and Red Bull). It’s definitely a well-known brand, according to the Chief Executives, it’s the seventh-largest premium spirit brand in the world. The marketing brains behind this popular spirit are now on a mission to make the German brand a little more tech savvy.

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