Mazda attracts new followers with an interactive story told over the course of four months.

Instagram might offer plenty of interesting snippets and glimpses into people’s lives, but it’s not always easy to get a sense of the full picture. With the help of JWT Canada, Mazda decided to try something new. Instead of snapping boring shots of car specs, Mazda posted images and videos over the course of four months that followed one of their cars on an epic adventure. Turning the social feed into an interactive road trip, “Long Drive Home” helped grow Mazda Canada’s Instagram following by more than 300% by the time it was over.

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