The UN Uses iBeacons To Scare New Yorkers Into Caring About Landmines
The Sweeper app allowed people to experience a virtual minefield around them.
The United Nations Mine Action Service (UNMAS), in partnership with global digital marketing agency Critical Mass and renowned photographer Marco Grob recently had an exhibit at the New Museum in New York for the International Day for Mine Awareness and Assistance in Mine Action.
The exhibit, which featured portraits by Marco Grob and displayed various types of mines, also allowed New Yorkers to experience what it was like to be in a virtual minefield through an app called Sweeper.
The Sweeper app used iBeacons, a low-energy Bluetooth technology, to detect hidden transmitters located in various areas of the exhibit. When a user came too close to a transmitter, it acted like a landmine and detonated, filling the user’s headphones with the sounds of an explosion. It was then followed by audio testimony of a person’s actual experience.