Matthew Waldman: Why Good Design Is Rooted In Linguistics [PSFK 2014]
The President and Chief Creative Officer of Nooka talks about his techno-progressivist design philosophy.
In anticipation of his presentation at the PSFK CONFERENCE 2014 we spoke with Matthew Waldman, the President and Chief Creative Officer of fashion design company Nooka. His firm designs products in non-traditional formats, such as watches without numbers, following a universal language that guides the creation of products with enhanced functionality and a ‘techno-progressive’ philosophy.
Describe Nooka’s approach to telling time and how it differs from the standard method?
I have always envisioned a world where we all function as citizens of planet Earth. All of my design and brand work champions the concept of universal language with the goal of creating optimism for our shared future. This approach is expressed through watches that require no knowledge of base-12 math to read, or even knowledge of numbers – an alien or a 3 year old could figure them out.