Matthew Waldman: Why Good Design Is Rooted In Linguistics [PSFK 2014]
The President and Chief Creative Officer of Nooka talks about his techno-progressivist design philosophy.
In anticipation of his presentation at the PSFK CONFERENCE 2014 we spoke with Matthew Waldman, the President and Chief Creative Officer of fashion design company Nooka. His firm designs products in non-traditional formats, such as watches without numbers, following a universal language that guides the creation of products with enhanced functionality and a ‘techno-progressive’ philosophy.
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