McDonald’s Adds Local Flair To Appeal To Chinese Consumers

McDonald’s Adds Local Flair To Appeal To Chinese Consumers

McDonald's dresses up its new concept restaurant in Guangzhou with traditional decor.

Daniela Walker
  • 22 april 2014

China has become McDonald’s third biggest market after the US and Japan, and the fast-food giant is readying the opening of its 2,000th restaurant in the country. Instead of the typical bland decor in its American locations, McDonalds is testing out a locally-infused design that highlights different aspects of Chinese culture.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.