McDonald’s Adds Local Flair To Appeal To Chinese Consumers

McDonald’s Adds Local Flair To Appeal To Chinese Consumers
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McDonald's dresses up its new concept restaurant in Guangzhou with traditional decor.

Daniela Walker
  • 22 april 2014

China has become McDonald’s third biggest market after the US and Japan, and the fast-food giant is readying the opening of its 2,000th restaurant in the country. Instead of the typical bland decor in its American locations, McDonalds is testing out a locally-infused design that highlights different aspects of Chinese culture.

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