McDonald’s Adds Local Flair To Appeal To Chinese Consumers
McDonald's dresses up its new concept restaurant in Guangzhou with traditional decor.
China has become McDonald’s third biggest market after the US and Japan, and the fast-food giant is readying the opening of its 2,000th restaurant in the country. Instead of the typical bland decor in its American locations, McDonalds is testing out a locally-infused design that highlights different aspects of Chinese culture.
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results