How Brands Are Using Messaging Apps As The New Social Media
Give customers the right experience and they will not only like you, but will seek out the platforms your brand endorses.
The era of 1:1 communication between brands and consumers is here, and IPG Media Lab has published their first White Paper on the emergence of messaging apps as the newest space for customer engagement. After Facebook’s $19 billion purchase of WhatsApp, marketers are beginning to take these platforms seriously.
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