The Metropolitan Opera Borrows Buzzfeed’s Strategy To Engage A Younger Audience

The Metropolitan Opera Borrows Buzzfeed’s Strategy To Engage A Younger Audience
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Online quizzes match you up with the perfect opera package.

Ross Brooks
  • 18 april 2014

In order to create a more tailored experience, the Metropolitan Opera recently launched a new Ticket Finder service that employs quick questionnaires to match you with the perfect performance. Not only will the quizzes make the theater more accessible for people with limited knowledge of the opera, but it will also help to attract a younger audience to the performing arts and eradicate the notion of opera being stuffy and intimidating.

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