The Metropolitan Opera Borrows Buzzfeed’s Strategy To Engage A Younger Audience
Online quizzes match you up with the perfect opera package.
In order to create a more tailored experience, the Metropolitan Opera recently launched a new Ticket Finder service that employs quick questionnaires to match you with the perfect performance. Not only will the quizzes make the theater more accessible for people with limited knowledge of the opera, but it will also help to attract a younger audience to the performing arts and eradicate the notion of opera being stuffy and intimidating.
“This is a platform that is specifically designed for new audiences – people who are still trying to figure out their individual preferences for operas and opera productions,” explains Associate Director of Marketing Meghan Goria. “We know that it’s important for people to have a wonderful experience with opera and a huge part of that is making sure that what’s on stage matches their individual aesthetic.