Dave Pinter: How This Year’s Milan Design Week Elevated The Purpose Of The Car

Dave Pinter: How This Year’s Milan Design Week Elevated The Purpose Of The Car
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In-house design projects, collaborations and design curation by car makers are becoming a staple of the fair.

Dave Pinter, PSFK
  • 21 april 2014

It may still be the Milan Furniture Fair (Salone del Mobile) to design scene veterans, but the annual trade fair with vast satellite shows is continuing to evolve beyond showcasing home furnishings. In recent years we’ve seen car companies take an increasing interest in participating in the event. An obvious case for it is the amount of media at the event and press generated. But those who have participated have so far been pretty smart about how they use the platform. Here’s three projects from the 2014 edition which show the sort of creative potential automakers chose to showcase.

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