Product design company launches a digital warehouse to bring the showroom experience home.

Moooi is a popular product design firm founded in 2001 by Marcel Wanders and Casper Vissers. It’s named after their native Dutch word for beautiful while the third ‘o’ stands for extra value, beauty & uniqueness.

Such has shone through in their latest project, a digital showroom showcasing the brand’s latest collection projected from an old warehouse in the Tortona district of Milan. Visitors are able to explore the showroom from their own homes without having to travel to Italy to take part in Milan Design Week and Salone Internazionale del Mobile trade fair where the collection is being launched.

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