Smartphone-Assisted Easter Egg Hunt Is Latest Use Of iBeacons

Smartphone-Assisted Easter Egg Hunt Is Latest Use Of iBeacons
technology

Keep an eye out for these colorful eggs if you're in New York this Easter.

Rachel Pincus
  • 18 april 2014

iBeacon technology might be helping retail entities gather more information about their customers, but how could it be put to use outside of that environment?

Fabergé‘s Big Egg Hunt, which will benefit two nonprofits, Studio in a School and Elephant Family, is a fun event brightening up the streets of New York for Easter and an experiment in using iBeacon technology in public non-retail spaces. Over 275 egg sculptures, each about 2.5 feet tall, have been scattered around New York City, and each has been decorated by a well-known artist, photographer or designer: participants include Ralph Lauren, Tommy Hilfiger, Diane von Furstenberg, Warby Parker and Naeem Khan.

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