British fashion trio create a pair of plastic sneakers from rubbish collected on the beach.

To help spread the message about overconsumption and how much environmental damage it does, a trio of Brits have created a pair of shoes made entirely from plastic rubbish collected on U.K. beaches. Everything is Rubbish isn’t an attempt to sell a pair of recycled shoes, in fact, it’s the complete opposite. The project is meant to encourage people to “consume less. A lot less. Less food, less energy, less stuff.”

Created by Charles Duffy, William Gubbins, and Billy Turvey, the project relates specifically to the millions of pieces of plastic that end up in the ocean every day and wreak havoc on the environment as a result.

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