Outdoor Ads Latch Onto Their Surroundings Like Leeches [Pics]

Outdoor Ads Latch Onto Their Surroundings Like Leeches [Pics]
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Alternative's SoHo store encourages greater local engagement.

Ross Brooks
  • 14 april 2014

Alternative, a fashion lifestyle brand best known for comfort, simplicity and a commitment to sustainability, recently announced the opening of its first East Coast store in New York. The company has partnered with Andrew Lyon, a member of the Brooklyn-based art collective The Functionality, to create an installation that ensnares passersby and encourage them to investigate further.

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