In Brief

A clever campaign keeps excess calories off your plate and donates them to the needy.

Every day, millions dig into enormous restaurant portions that aren’t entirely eaten or, even if they are, contribute to rising obesity rates. Fortunately, German food bank Düsseldorfer Tafel, working with Oglivy & Mather Germany, found a way to twist this problem to its advantage. Dusseldorf is one of the wealthiest cities in Germany, but its posh reputation makes it difficult for food banks to get donations to help the poor.

The “All You Can’t Eat” campaign has restaurants place stickers on menus next to the dishes that tend to be served in huge portions. Diners have the option to order smaller versions of the meals at the same price and the money that the restaurant saves will be donated to the food bank.

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