Pepsi’s Clickable Ad Lets Viewers Decide The Plot

Pepsi’s Clickable Ad Lets Viewers Decide The Plot
Advertising

'Now Is What You Make It' allows people to choose their own adventure within the online video.

Tiffany Nesbit
  • 7 april 2014

With the World Cup fast approaching, many people around the world are focused on football- a fact Pepsi integrated into their groundbreaking interactive video ‘Now Is What You Make It,’ released last week.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.