Pepsi’s Clickable Ad Lets Viewers Decide The Plot
'Now Is What You Make It' allows people to choose their own adventure within the online video.
With the World Cup fast approaching, many people around the world are focused on football- a fact Pepsi integrated into their groundbreaking interactive video ‘Now Is What You Make It,’ released last week.
‘Now Is What You Make It’ unites the football and music worlds in a choose-your-own-adventure video. The video begins with digital beat star Stony walking through the streets of Rio creating a song. He runs into pop singer Janelle Monáe and the 2014 Pepsi MAX all-star football lineup, who all add a different take to the song.