A Pepsi-Inspired Capsule Collection Is Headed To Bloomingdale's
The beverage brand teams up with fashion designers and tech companies to produce their first fashion collection.
PepsiCo. has been a part of pop culture since its formation in 1965, manufacturing everything from food and beverage products to music and films. Their latest campaign, ‘Live For Now,' has so far fostered a first of its kind interactive video, leading to a foray into fashion.
The capsule collection will launch on May 21st at 15 Bloomingdale's locations across the nation. The products are the result of a collaboration between Pepsi and several fashion and technology brands, including Bang & Olufsen, Original Penguin by Munsingwear, Goodlife and Del Toro. The compilation will include 60 different items, including T-shirts, swim trunks, baseball caps, sneakers and even skateboards. Pepsi's only rule was that all products incorporate Pepsi's familiar red, white, and blue colors.