No idea is too big or too crazy, and don't let perfectionism get in the way of finishing a project.

In anticipation of her talk with Will Berman at the PSFK CONFERENCE 2014 on April 11th, we caught up with retail innovator and STORY founder Rachel Shechtman about her unique perspective on entrepreneurship. Rachel hosts ‘Pitch Nights‘ where makers and entrepreneurs come to present their goods and businesses for evaluation, and it was at one of these events that she met Will, a young denim goods maker with a passion for his product. They will be presenting together on the PSFK stage on April 11th.

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