Paul Parreira: The Vinyl Truth – Why Records Still Matter
Saturday, April 19th is Record Store Day around the world, but should we care?
What makes our culture exceptional is that it’s personal. We own it, we contribute, we consume, and we share. Rinse-and-repeat across many industries, from fashion to film. But in a world dominated by technology and the ephemeral, why is vinyl still so important to our culture?
Saturday, April 19th marks the 7th annual Record Store Day. Launched in 2007 by a global network of independent record stores to promote sales through limited, rare and special edition releases of vinyl, CDs and cassettes (yes, some people still buy cassettes). But what Record Store Day did was shine a light on the positive side of an industry in decline, both in sales and significance. Just last week, another report of digital download sales being down year-on-year showed how Spotify, Deezer, Pandora, Songza, Rhapsody, and other streaming media is on the rise (up by 30%), taking a big chunk of the shrinking downloads market (down by 13%). Is the desire to own the music you listen to via services like iTunes and Amazon shrinking?