Branding Firm Swaps Dull ‘About’ Page Text For Personal Mood Boards [Pics]
Employees favorite possessions say more than a company bio ever could.
Instead of writing a long and uninspired “About” page, the Kentucky-based design and branding firm Cornett decided to take some photographs of all their employees favorite possessions. The result is a fascinating collection of images that give you an insight into the people who make up the company – which tells you more than even the most detailed company bio ever could.
“A photograph of a person doesn’t really tell you much about them, let alone a company,” Cornett’s Whit Hiler told FastCoDesign. “A person’s essentials tell you so much more about them: what they enjoy doing, who they enjoy doing it with, what their hobbies are, what their families are like, and so on.”