Branding Firm Swaps Dull ‘About’ Page Text For Personal Mood Boards [Pics]

Branding Firm Swaps Dull ‘About’ Page Text For Personal Mood Boards [Pics]

Employees favorite possessions say more than a company bio ever could.

Ross Brooks
  • 29 april 2014

Instead of writing a long and uninspired “About” page, the Kentucky-based design and branding firm Cornett decided to take some photographs of all their employees favorite possessions. The result is a fascinating collection of images that give you an insight into the people who make up the company – which tells you more than even the most detailed company bio ever could.

“A photograph of a person doesn’t really tell you much about them, let alone a company,” Cornett’s Whit Hiler told FastCoDesign. “A person’s essentials tell you so much more about them: what they enjoy doing, who they enjoy doing it with, what their hobbies are, what their families are like, and so on.”


The items that employees brought in for the photo shoot covered the entire spectrum of personality types and interest. There were guitars, bikes, snowboards, children, books, vinyls, college sweatshirts, and so much more. You can see a selection of images below, and if you want to see them all, then head over to Cornett’s about page for the full roster.



[h/t] FastCoDesign

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