"Time is a reflection of the civilization that chooses to define it," says the Creative Director of ThePresent, an annual clock.

In anticipation of the PSFK CONFERENCE 2014, we interviewed Scott Thrift, Creative Director & Clockmaker of ThePresent, a revolutionary timekeeping device that displays annual time in colors. Scott spoke at the last PSFK CONFERENCE and we’re excited to have him this year with an update on his project to reinvent how we relate to time and its passing.

What inspired you to design and build ThePresent?

I needed instant access to the wisdom of longevity.

What is the hardest thing about rethinking established systems? 

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