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In order to raise money for childhood education around the world, Collaborative Fund, an investment fund focused on supporting and investing in the shared future, has put together a game with Sesame Workshop. It’s called Playalong, and every time you choose the right answer, the fund will donate money to the cause.

Collaborative Fund have so far made $1,000 of their own money available to see whether or not the experiment will spread. Each correct answer is worth 1¢ to the Sesame Workshop, and if it takes hold, the group hopes to get other involved as well. Like they say on the website: “The more you play, the more we can give!”

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