The Skip Ad project protests against ads that are irrelevant to people's lives by placing the popular online icons on top of them.

According to the Skip Ad Project, ads should be relevant and bring people's attention to ideas and concepts that change their lives for the better.

The project is placing “Skid Ad” icons similar to the ones on YouTube videos on physical ads and billboards around various cities like New York, São Paulo, and Stockholm.

The campaign is also encouraging others to do the same by downloading the icon from the website, printing them out, and placing them on irrelevant ads in their cities.

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