A Safer Bike Light Inspired By A Basic Psychology Concept [Video]
The Brainy Bike Light uses the symbol of a person on a bike to let drivers automatically know what is in front of them.
Sometimes it can take a few precious seconds for drivers to notice a cyclist even if they have safety lights or reflective vests on. It’s partly due to how the brain works, according to studies on behavioral science. Studies have shown that drivers can go on a sort of “auto-pilot” mode when they’re traveling, especially when they’re on a route they travel so often and know so well.