Deteriorating Vinyl Record Simulates Decline Of The Tiger
Limited run of 400 records will go 'extinct' unless they are digitally reproduced.
With less than 400 Sumatran tigers left in the wild, the Smithsonian's National Zoo & Conservation Biology Institute has paired with American rock band, Portugal. The Man, to create an equally-endangered album. There are only 400 of the records, which are designed to degrade over time unless they are digitally reproduced.
Not only is the digital reproduction a metaphor for taking action to help protect the Sumatran tiger, but is also a unique way to raise awareness. There is a video that shows people how to digitize their record, while everyone else can get involved on social channels using #EndangeredSong.