Limited run of 400 records will go 'extinct' unless they are digitally reproduced.

With less than 400 Sumatran tigers left in the wild, the Smithsonian's National Zoo & Conservation Biology Institute has paired with American rock band, Portugal. The Man, to create an equally-endangered album. There are only 400 of the records, which are designed to degrade over time unless they are digitally reproduced.

Not only is the digital reproduction a metaphor for taking action to help protect the Sumatran tiger, but is also a unique way to raise awareness. There is a video that shows people how to digitize their record, while everyone else can get involved on social channels using #EndangeredSong.

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